VaasaETT is a collaborative think-tank and consultancy that delivers consumer-oriented best practice, strategies and solutions to the global energy and utilities industry. We provide three kinds of assistance: research and consulting; data and analysis; and collaboration. We bring the best knowledge from around the world into one place and help clients to apply it to their own situation.

The VaasaETT model combines three elements: the industry’s most extensive expertise and experience of energy and utilties customer psychology, behaviour and customer impacting issues; a vast global knowledge sharing network of contacts (thousands of contacts in over 60 countries in six continents); and industry leading data and analysis.

Our world-leading expertise includes: Customer Lifetime Value: building value for and from customers through customer loyalty, switching, pricing and new offerings; Smart Energy Issues: behavioural energy efficiency, customer engagement, smart metering, demand response, smart grid and smart home, distributed generation and smart billing; Broader Market Issues: energy and utilities marketing, image, public relations, competition and market efficiency.

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