VaasaEtt Global Energy Think Tank

Reviewed Reports

Gemini, VaasaETT and Enerdata 2008, Demand Response: a decisive breakthrough for Europe -
How Europe could save Gig watts, Billions of Euros & Millions of tons of CO2 , Cap Gemini report series publication, 2008.,

Capgemini (various authors) and Lewis, P.E. (2007), European Retail Markets (especially focusing on customer switching behaviour) in the European Energy markets Observatory, 9th Edition, Cap Gemini, November 2007.

Grey P. and Philip Lewis (2007), ‘World Energy Retail Market Rankings Third Edition – Utility Customer Switching Research Project, Published by First Data & VaasaEMG, July 2007.

Grey P. and Philip Lewis (2006), ‘World Energy Retail Market Rankings Second Edition – Utility Customer Switching Research Project, Published by First Data & VaasaEMG, June 2006.

Lewis, P.E. (2006), A Universal Indicator of Customer Switching Activity, Public Report Written for Finnish Energy Market Authority, Ref: VEMG-EMV-UICS-01-06, VaasaEMG, University of Vaasa, January, 2006.

Grey P., Lewis P.E., and Griffin J. (2005), ‘utility customer switching in the Netherlands & Belgium – Utility Customer Switching Research Project, Published by First Data & VaasaEMG, November 2005.

Lewis, P.E., M. Pakkanen, T. Närvä, L. Hernesniemi, J. Partanen, S. Viljainen, S. Honkapuro, K. Tahvanainen and R. Jylhä (2006), ”Selvitys sähkö- ja maakaasumarkkinoiden kehityksestä sekä sähkö- ja maakaasumarkkinalakien soveltamisesta saaduista kokemuksista” (Evaluation of the impact of energy law developments on the Finnish Gas and Electricity markets), Finnish Ministry of Trade and Industry (Kauppa-ja teollisuusministeriö), ISBN: 978-952-489-103-5

Lewis, P.E. and ERGEG (2005), ERGEG Report on The Customer Switching Process, Ref: E05-CFG-02-06, 30 September 2005, European Regulators Group For Electricity and Gas (ERGEG).

Grey P. and Philip Lewis (2005), ‘World Retail Energy Market Rankings – Utility Customer Switching Research Project, Published by First Data & VaasaEMG, June 2005.

Lewis, P.E., T. Närvä and ERGEG (2005), ERGEG Report on Transparency of Energy Prices, Bills and Contracts, Ref: E05-CFG-02-07, 30 September 2005, European Regulators Group For Electricity and Gas (ERGEG).

Lewis, P.E., M. Pakkanen and ERGEG (2005), ERGEG Report on Customer Protection, Ref: E05-CFG-02-05, 30 September 2005, European Regulators Group For Electricity and Gas (ERGEG).

Lewis, P.E., M. Pakkanen and M. Muroma (2004) “The Electricity Customer’s Lot - The status of the deregulated Finnish electricity market, consequences for the customer” Finnish Ministry of Trade and Industry (Kauppa-ja teollisuusministeriö), ISBN: 951-739-805-0.

Lewis, P.E., T.A. Johnson and S. Wasti (2004) “Analysing the relationship Between Wholesale and End-User Prices in the Nordic Electricity Market”, Finnish Ministry of Trade and Industry (Kauppa-ja teollisuusministeriö), ISBN: 951-739-807-7.

Lewis, P.E. (2003), “Energyforum Global Report on Competitive Energy & Utilities Marketing”, Editor of, ISBN 91-631-4677-0, Energyforum International AB.

Lewis, P.E., and M.Pakkanen (2003), “Finland” in the Energyforum Global Report on Competitive Energy & Utilities Marketing, ISBN 91-631-4677-0, Energyforum International AB, pp:64-81.

Lewis, P.E., and M.Pakkanen (2003), “Green by Demand - The Psychology Behind Business Demand for Green Electricity” in the Energyforum Global Report on Competitive Energy & Utilities Marketing, ISBN 91-631-4677-0, Energyforum International AB, pp:482-489.

Lewis, P.E., M. Pakkanen, C. Bönsch, M.Muroma and M.Griffioen, (2002), “Green By Demand, Pan-European research to find how to substantially increase business customers’ demand for green electricity - Final Report”, VaasaEmg Report, University of Vaasa

Lewis, P.E., (2002), “The Mind Behind Loyal & Valuable Relationships” in the Energyforum Global Report on Deregulated Electricity Marketing, Energyforum International AB, pp:6-19.

Lewis, P.E., M.Muroma and M.Pakkanen (2002), “The Finnish Example” in the Energyforum Global Report on Deregulated Electricity Marketing, Energyforum International AB, pp:108-128.

Lewis, P.E., T.Burnett and M.Boys (2002), “Achieving Efficient Relationship Marketing Value - The Role of Satisfaction & Loyalty Measurement” in the Energyforum Global Report on Deregulated Electricity Marketing, Energyforum International AB, pp:154-167.

Lewis, P.E. (2002), “Increasing Medium & Large Users’ Demand for Green Electricity” in the Energyforum Global Report on Deregulated Electricity Marketing, Energyforum International AB, pp:238-246.

Riusala, K., P.E. Lewis, T. Kantanen and M. Pakkanen (2001/2002), ‘Linkki 2 – tutkimusohjelman arviointi - Evaluation of the Linkki 2 Energy Efficiency Program’, Kauppa-ja teollisuusministeriön julkaisuja 1/2002 (report for the Finnish Ministry of Trade and Industry, Department of Energy 1/2002), ISSN 1236-1623;ISBN 951-739-650-3, Edita oyj, (in Finnish)

VaasaEmg (Lewis, P.E., H.Hallivuori, E. Viinikka and M.Muroma) in association with the Finnish Electricity Association (Sener), (2001), “Palvelun laatu sähköverkkotoiminnassa”, “Service Quality in the Finnish Electricity Distribution Industry”, Sähköenergialiito ry, ISBN 952- 9696-30-2.

VaasaEmg / P. E. Lewis and M. Pakkanen (2001), “Spring Omnibus Research 2001”, VaasaEmg Research Report, June 2001.

VaasaEmg, Närvä, T. & P.E. Lewis (2000-2003), “PriceWatch”, www.VaasaEmg.com, VaasaEmg, University of Vaasa.

VaasaEmg / Lewis, P.E., D. Demianets and E. Viinikka (2000), “Kuinka sähköyhtiöiden tulisi kehittää sähköistä kaupankäyntiä internetissä saavuttaakseen kustannustehokasta asiakastyytyväisyyttä- ja uskollisuutta Suomen ja Ruotsin kulutttajaenergiamarkkinoilla”, VaasaEmg Research Report, 9/2000.

Lewis, P.E. (1998), “Likely Competitor Marketing Strategies in the Finnish Deregulating Domestic Electricity Market and how Small and Medium Size, Medium Price Energy Companies Should Respond”, VaasaEmg Report, 12/1998.

Lewis, P.E. (1998), “Successful and Unsuccessful Marketing Strategies in the UK and Nordic (except Finland) Gas and Electricity Markets”, VaasaEmg Report, 5/1998.

July 27th, 2007

Global Energy Think Tank®

A forum for the energy and utilities industry, with outstanding opportunities to share knowledge, search out answers to key questions, and gain access to experts from around the world, comprising three core elements: Expert Exploration, Utilities Events and Knowledge Sharing.

July 26th, 2007

Market Efficiency

Strategies, policies and benchmarking concerning the efficient regulation of customer behaviour in liberalised markets (competition and regulation policy).

July 26th, 2007

Customer Value

Analysis, strategies, tools and systems concerning for e.g. utility customer loyalty, switching, satisfaction, price elasticity, dynamic pricing, corporate image, public perception, customer service & offering design, market entry, customer profitability and lifetime value.

July 26th, 2007

Reviewed Articles in Academic Publications & Proceedings

Olsen, Ole Jess; Johnsen, Tor Arnt & Lewis, Philip E. (2006). A Mixed Nordic Experience: Implementing Competitive Retail Electricity Markets for Household Customers. The Electricity Journal, November 2006, Vol. 19, Issue 9, pp. 37-44.

Lewis, P.E. and J. Leppanen (2004), “Understanding the link between service, loyalty and profitability in competitive energy markets” in Edvardsson, B., Gustafsson, A., Brown, S.W. and R. Johnston (eds.), Quis 9: Service Excellence in Management: Interdisciplinary Contributions, Karlstad University Press, ISBN: 91-85019-81-X.

Perrels, A and P.E. Lewis (2003) “Redefining electricity - towards new equilibria between commercial and environmental interests in liberalized power markets” in the proceedings of the Research Symposium on European Electricity Markets, organised by the Dutch Energy Council, the Netherlands Bureau for Economic Policy Analysis and the Energy Research Centre of the Netherlands, The Hague, Netherlands.

Perrels, A and P.E. Lewis (2003) “The resurgence of DSM and the role of branding in power markets” in the proceedings of ECEEE (European Council for an Energy Efficient Economy) 2003 Summer Study conference, St-Raphael, France.

Lewis, P.E., H.T. Luomala and M. Griffioen (2002), “Green By Demand - Increasing Business Customers’ Demand for Green Energy”, in the proceedings of the 25th International Conference of the IAEE (International Association of Energy Economists) - Innovation and Maturity in Energy Markets: Experience and Prospects, Aberdeen, Scotland (UK).

Luomala, H.T. & P.E. Lewis (2002). Understanding the psychology of mood-alleviative consumption: A control theoretic perspective. In: R. Zwick & P. Tu (eds) Asia-Pacific Advances in Consumer Research, Vol. 5. Provo, UT: Association for Consumer Research

Lewis, P.E. (2001), “An extension to the process of customer service quality evaluation (CSQE) through psychology and empirical study” in Tidwell, Paula. M, & Thomas E. Muller Asia Pacific ‘Advances in Consumer Research’, Volume IV, Valdosta, GA: Association for Consumer Research, 2001, ISBN: 0-915552-45-0.

Lewis, P.E. (1996), “Understanding the process of Customer Service Quality Evaluation: An extension through psychology and empirical study.” in Edvardsson B., Brown W.W., Johnston R. and Scheuing E.E., (eds.), Advancing Service Quality: a global perspective, ISQA, ISBN 0-9652482-0-8.

July 26th, 2007

Academic Conferences & Seminars

Lewis, P.E. (2007), “Psycholgical prerequisites for mass market involvement in small-scale decentralised energy” in the University of Groningen’s Energy Delta Convention, November 19-21, 2007, Groningen, Netherlands.

Lewis, P.E. and J. Leppanen (2004), “Understanding the link between service, loyalty and profitability in competitive energy markets” in QUIS9 9th Quality in Services Symposium, University of Karlstad, Karlstad, Sweden.

Lewis, P.E. and J. Leppanen (2003), “Inluencing the influencers - Indirect marketing as a means of overcoming ambiguous value”, in the ‘Twelfth Annual AMA Frontiers in Services Conference’ (American Marketing Association & University of Maryland), Washington DC, USA.

Perrels, A & P.E. Lewis (2003) “The resurgence of DSM and the role of branding in power markets” presentation at the ECEEE (European Council for an Energy Efficient Economy) 2003 Summer Study conference, St-Raphael, France.

Lewis, P.E. (2001), “Why Satisfied Customers Leave and Dissatisfied Customers Stay – Recent Research into the Psychology of Nordic Utilities Customers”, in ‘Tenth Annual AMA Frontiers in Services Conference’ (American Marketing Association & University of Maryland), Washington DC, USA.

Lewis, P.E. (2000), “An extension to the process of customer service quality evaluation (CSQE) through psychology and empirical study”, presentation at the ACR Asia Pacific Conference, Australia.

Lewis, P.E. (1996), “Understanding the process of Customer Service Quality Evaluation: An extension through psychology and empirical study.” in Quis 5 ‘International and multidisciplinary symposium on service quality’, June 1996, Karlstad, Sweden.

July 26th, 2007

Industry Conferences & Seminars

Strömbäck, J. and Lewis, P.E. (2008)…, in Smart Metering - European Opportunities and Solutions, 27 February, Amsterdam, Netherlands

Strömbäck, J. and Lewis, P.E. (2008)…, in Metering/Billing/CIS America 2008, 23 April, San Diego, California, USA

Lesgards, V. and Lewis, P.E. (2008), “Pricing strategies and dynamic pricing
for efficient demand response and stronger customer relationships”, in Metering Scandinavia 2008, 25 February, Stockholm, Sweden

Lewis, P.E. (2007), “Key Findings from European Retail Markets in 2006-2007”, in the Capgemini launch seminar for the European Energy Markets Observatory (EEMO 07) 9th Edition, November, Paris, France.

Lewis, P.E. (2007), “Leveraging liberalised customer psychology to increase European customer profitability and energy efficiency”, in Energija 07 3rd International Conference on Electricity Market and Distribution, 7-8 November, Maribor, Slovenia.

Lewis, P.E. (2007), “Dynamic Pricing for Competition, Image and Demand Response” in the Energyforum seminar: Marketing Efficiency for Energy & Utilities Companies, 18-19 October, Prague, Czech Republic.

Lewis, P.E. (2007), “Adverts Good & Bad - A Taste of Utility TV Advertising From Around the World”, in the Synergy conference: Metering Billing CRM Europe, 2-4 October, Vienna, Austria.

Lewis, P.E. (2007), “Psychological Pricing for Utilities” in the Marcus Evans Seminar: Customer Experience Management for Utilities, 24-25 September, London, UK

Lewis, P.E. (2007), “Retail Competition and Customer Behaviour”, in the Florence School of Regulation (European University Institute) and Council of European Energy Regulators’: Retail Competition Workshop, 15 June, Florence, Italy.

Lewis, P.E. (2007), “AMR, A Revolution?”, in the Swedish Energy Agency’s (Energimyndigheten) congress: Swedish National Energy Convention (Sveriges Energiting) 2007, 20-21 March, Stockholm, Sweden.

Lewis, P.E. (2007), “Increasing Retail Customer Profitability in Competitive Energy Markets Through Holistic Pricing” in Synergy’s conference: Transmission & Distribution Europe 2007, 6-8 March, Prague, Czech Republic.

Lewis, P.E. (2007), “Customers will not advocate Europe’s drive for Smart Grids – not without a Service Design Revolution”, in Marcus Evans’: Smart Grids Forum, 22-23 January 2007, Amsterdam, Netherlands.

Lewis P.E. (2006), “Australia’s Climb to World Number 1 in Utility Customer Switching”, in Synergy’s conference: Metering Billing CRM Australia, 20-22 November, Brisbane, Australia.

Lewis, P.E. (2006), “Key Findings from European Retail Markets in 2006-2006”, in the Capgemini launch seminar for the European Energy Markets Observatory (EEMO 06) 8th Edition, October, Paris, France.

Lewis P.E. (2006), “Increasing retail customer profitability in competitive energy markets through Holistic Pricing”, in Energija 06 - 2nd International Conference on Electricity Market and Distribution, November, Maribor, Slovenia.

Lewis, P.E. (2006), Customers Will Not Advocate Europe’s Drive for AMR - Not Without a Service Design Revolution, Key Note Presentation at Metering Billing CRM Europe 2006, 10-12 October 2006, Copenhagen, Denmark.

Lewis P.E. (2006), “Achieving Advanced Customer Service & Cost Benefits from AMR Technology”, in Marcus Evans seminar: Smart Metering 2006, 11-12 September, London, UK.

Lewis, P.E. and P. Grey (2006), Measuring Competition in Energy Markets Through Customer Switching, Energy Ireland, 19-20 June 2006, Dublin, Ireland.

Lewis, P.E. (2006), CRM through AMR - Evidence from around the world, Building Customer Value Through AMR, 23-24 May 2006, Stockholm, Sweden.

Lewis, P.E. and P. Grey (2006), Managing Customer Loyalty By Stepping Into The Customer’s Shoes, CIS Conference 30, 3 May, 2006, Texas, USA.

Lewis, P.E. (2006), Emancipated Behaviour: a psychological explanation for customer loyalty and switching behaviour, Presentation to the Japanese Electric Power Information Centre and Companies, 3 April 2006, Tokyo, Japan.

Lewis, P.E. (2006), Do Electricity Consumers Draw Benefits, ‘FSR Workshop: Retail Competition in Electricity & Gas: Where do we stand?’ Florence School of Regulation, 3 March 2006, Rome, Italy

Lewis, P.E. (2005), Changing Customer Needs & Behaviour in the Future European Energy Market, ‘Energija 05 Conference’, Elektro-Maribor, 9-10 November 2005, Ljubljana, Slovenia.

Lewis, P.E. (2005), Emancipated Disloyalty: a psychological explanation for customer switching trends, ‘Effective Strategies to Gain and retain Utilities Customers’, Eye For Energy Conferences, 9-10 November 2005, Amsterdam, Netherlands.

Lewis, P.E. (2005), Utility Customer Switching in Competitive Retail Markets, Trends and Explanations, ‘Acquiring and Retaining Utilities Customers – Europe 2005 Conference’, Marcus Evans Conferences, 7-8 November 2005, London, UK.

Lewis, P.E. (2005), ‘Acquiring and Retaining Utilities Customers – Europe 2005 Conference’ – Conference Chairman, Marcus Evans Conferences, 7-8 November 2005, London, UK.

Lewis, P.E. (2005), Global Switching behaviour – Trends and Explanations, European Regulators Group for Electricity and Gas (ERGEG) Customer Focus Group Workshop, 11 October 11 2005, Helsinki.

Lewis, P.E. (2005), The Psychology of Energy Customer Loyalty, ‘CRM/CIS Europe Conference’, Synergy-Events, September, 2005, Barcelona, Spain.

Lewis, P.E. (2005), Customers and Distribution, What Customers Want and Think, VTT Energy Seminar, September 2005, Vaasa.

Grey, P. and Lewis, P.E. (2005), Utility Customer Switching in Competitive Retail Markets, ‘13th Annual Energy Ireland Conference 2005’, 13-14 June 2005, Dublin, Ireland.

Lewis, P.E. (2005), VaasaEMG – Peace Utility Customer Switching Research Project, ‘FNER (Nordic Regulators Group) Workshop on Customer Switching’, 2 June 2005, Helsinki.

Lewis, P.E. (2005), Building value for Customers – Session Chairman, ‘Distribution Europe Conference’, Synergy-Events, 26-28 April 2005, Berlin, Germany.

Lewis, P.E. (2005), Managing Customer Loyalty and Disloyalty; Stepping into the Customer’s Soul, ‘CRM in European Energy Markets Conference’, European Networking Group (ENG), 6-7 April, 2005, Amsterdam, Netherlands.

Lewis, P.E. (2005), Looking at the Future; What are the Challenges Facing Energy Companies – Panel Session Facilitator, ‘CRM in European Energy Markets Conference’, European Networking Group (ENG), 6-7 April, 2005, Amsterdam, Netherlands.

Lewis, P.E. (2005), Predicting and Managing Customer Loyalty – Global Customer Behaviour Trends and Explanations, ‘CRM/CIS Australia & New Zealand Conference’, Synergy-Events, 15-17 March 2005, Melbourne, Australia.

Lewis, P.E. (2004), “Efficient marketing to diminish churn”, in Distribution Europe conference, 27-28 April, Amsterdam.

Lewis, P.E. (2003), “Efficient Loyalty Through Understanding Customers” in Competitive Energy & Utilities Marketing seminar, Energyforum, December 9-10, Stockholm.

Lewis, P.E. (2003), “Common Deregulated Marketing Experiences from Europe & Beyond” in ‘Competitive Energy & Utilities Marketing’ seminar, Energyforum, December 9-10, Stockholm.

Lewis, P.E. (2003) “Billing, Metering & CIS as Triplets in Customer Asset Management (CAM)” in CRM/CIS Europe, 2003, Paris.

Pakkanen, M. and P. Lewis (2003), “Yritykset sähkönostajina”, presentation to members of the Finnish Parliament at the ‘Uuden energian kevät yritysseminaari’, Helsinki, 29.4.2003.

Lewis, P.E. (2002), “New Drivers for Green Electricity”, Presentation and Panel Discussion in Green Electricity: Our Tool For Climate Protection, EUGENE (European Network for Green Electricity) & WWF Conference, November 27, Brussels.

Lewis, P.E. (2002), “the energy consumer’s view - survey results”, in the Eurelectric conference: Doing Business in the Renewable Energy Market & the Transition to a More Decentralised Power System, 26th-27th November, Brussels, Belgium.

Lewis, P.E. (2002). “Profiling the 21st Century Utilities Customer”, in the IIR conference: Utilities Customer Intelligence, 29th-30th October, London

Lewis, P.E. (2002), “Global comparisons in utility marketing and transferability of success”, in Gaining & Retaining Utilities Customers conference, Energyforum, November 18-19, London.

Lewis, P.E. (2002), “Effective Satisfaction & Loyalty - Evidence from Nordic Electricity Customers”, in ‘Customer Management for Power Companies’ conference, Energyforum, August 28-29, Stockholm.

Lewis, P.E. (2002), “International Comparisons and Transferability of Success, A Nordic Example - The Case of Finland”, in the Energyforum Customer Loyalty & Relationship Marketing conference, May 6-7, Frankfurt.

Lewis, P.E., (2002), “Barriers to Successful Marketing”, the Energyforum Customer Loyalty & Relationship Marketing conference, May 6-7, Frankfurt.

Lewis, P.E., (2002), “The Road to Loyalty and Relationships, Efficiently”, in the Energyforum Customer Loyalty & Relationship Marketing conference, May 6-7, Frankfurt.

Lewis, P.E. (2002), “Customer Loyalty, Acquisition and Value – Efficiently”, in Global Expertise Conference 02, University of Vaasa, Vaasa, Finland.

Lewis, P.E. and M.Griffioen, (2002), “Green By Demand - Expanding Business Customers’ Demand for Green Energy”, in ‘Global Expertise Conference 02’, University of Vaasa, Vaasa, Finland.

Lewis, P.E. (2002), “The Electricity & Green Electricity Market in Finland”, in the Opet International Seminar on Small-Scale Heat & CHP Technologies, Vaasa, Finland

Lewis, P.E. (2001), “The Psychology behind loyalty of household electricity customers. Developing suggestions for efficient marketing by combining understanding from the UK, Scandinavia and elsewhere”, in Competing for customers in the German retail power market conference, Energyforum, Berlin, Germany.

Lewis, P.E. (2001), “Making electricity customers profitable in a mature deregulated market”, in Focus Energy conference, Energyforum, Stockholm, Sweden.

Lewis, P.E. (2001), “Customer Needs in a Distribution Network”, in ‘Eurelectric Seminar on Distribution Network Strategies’, Brussels, Belgium.

VaasaEmg / Lewis, P.E. (2001) “A Service Quality Benchmark and Measurement System for the Finnish Electricity Distribution Industry”, “Parempaan asiakaspalveluun, project in tulokset ja jatkokehitys”, Presentation at The Finnish Electricity Association Conference ‘Senerin Talvipäivän Seisahdus’, 15.02.2001, Helsinki, Finland.

Lewis, P.E. (2001), “Where is marketing heading - the future role and importance of marketing for the product manager”, Paper presented at SEFEK Asiakaskeskeinen tuotepäällikkö conference, May, 2001, Helsinki, Finland.

Lewis, P.E. (2001), “What Now? Marketing in a mature deregulated electricity market”. Paper presented at IIR Finland’s Energiamarkkinat conference, Helsinki, Finland.

Lewis, P.E. (2000), “Customer Driven Internet, WAP and 3G-Based Service Requirements in Deregulated Nordic Household Electricity Markets”, presentation at the Interactive Energy 2000 conference, Houston, Texas, USA.

Lewis, P.E. (2000), “How to Use Internet, Wap and 3G to Develop More Loyal and Profitable Household Electricity Customers in Finland and Sweden”, presentation at the IIR Finland Energiamarkkinat conference, Helsinki, Finland.

Lewis, P.E. (1999), “Consumer behaviour in the UK electricity and gas markets”, paper presented at IIR Finland Sähkön -markkinointi conference, Helsinki, Finland.

July 26th, 2007

Discussion Papers

Lewis P.E. and Strömbäck J. (2007), “When 60 million industrial chimneys double as wind turbines – Assessing the global role and potential for a new breed of off-the-shelf stack-based wind turbines”, VasaETT Discussion Paper Draft, 5 October, 2007.

Lewis P.E. (2002), “The Mind Behind Loyal & Valuable Relationships – focusing on Residential Customers of Electricity & Other Utilities”, VaasaEMG, University of Vaasa, Finland.

Lewis, P.E. (2001) “The Psychology Affecting Loyalty of Utilities Customers - A Discussion of Recent Research Focussing on Nordic Electricity Customers”, VaasaEmg Discussion Paper, March, Report 1/2001.

July 26th, 2007

Reviewed Articles in Leading Industry Periodicals

Lewis, P.E. and Jessica Strömbäck (2008), Assessing the global role and potential for a new breed of off-the-shelf stack based wind turbines, North American Clean Energy, January/February 2008, pp.8

Lewis, P.E. and Jessica Strömbäck (2007), Demand Response, The Missing Link in the Scandinavian Smart Metering Case, Metering International, Issue 3, 2007, pp 48-50 Download

Lewis, P.E. (2006), Is AMR a Switch Pill, Metering International, Issue 2, 2006, pp.80-81

Lewis, P.E. (2006), AMR is not a Switch Pill, http://www.energyforum.net/feature/feat283.shtml,

Lewis, P.E. (2006), European Retail Markets (especially focusing on customer switching behaviour), European Energy markets Observatory 8, Cap Gemini, October 2006

Lewis, P.E., M. pakkanen and M.Muroma (2006) “Increasing Business Demand for Green Energy” in University of Vaasa Research Reports Series. (forthcoming)

Lewis, P.E. (2005), Retail Switching, A Global Phenomenon in Edwardes-Evans, H. and M. Burdett (eds.), ‘European Electricity Review 2005’, Platts, McGraw-Hill, UK, June 2005.

Lewis, P.E., P. Grey and J. Griffin (2005), Energy Retail market Success, A Global Experience, Spark, Public Utilities Fortnightly, USA, June 2005, pp.3-6.

Lewis, P.E. (2004), “Sticking With You”” Power Economics, Volume 8, Issue 3, ISSN 1367-1707,pp24-25.

Lewis, P.E. (2003), “Finland - the end of competition as we know it?” in the European Electricity Review 2003, Platts, McGraw-Hill.

Bönsch, C. and P.E. Lewis (2002), “Kundenverständnis als Schlüssel für erfolgreiches CRM (Customer understanding as a key for successful CRM)”, in Elektrizitätswirtschaft EW das magazin für die energie wirtschaft, Issue 9, 2002, VWEW Energieverlag, ISSN 0013-5496 - D 9785 D.

Pakkanen, M. and P.E. Lewis (2002), “Samankaltaisia kokemuksia maailman vapautuneilta sähkömarkkinoilta”, Energia, Issue 9, 2002.

Pakkanen, M. and P.E. Lewis (2002), “Joka kymmenes suomalaisyritys ostaa vihreää sähköä tulevaisuudessa, jos myynti hoidetaan oikein”, Energia, Issue 6-7,2002.

July 26th, 2007

Australia No.1 in Switching Rankings 2007

First Data Utilities – VaasaETT Utility Customer Switching Research Project Report

The Utility Customer Switching Research Project monitors customer switch rates and trends in over 30 competitive energy retail markets worldwide. It is the most comprehensive and uniform source of comparable switching statistics in the electricity and gas markets worldwide.

Highlights of the new research report (published July 2007) include:

• The Australian state of Victoria is the new number one ranked energy retail market, relegating Great Britain to second place.

• Successful utility retail competition is being sustained in markets around the world, as evidenced by the fact that nine active-rated markets have been open to full retail competition for at least five years and all except one have shown an uptrend in switching in the past year.

• In the United States, accumulating evidence continues to highlight the success of the Texas electricity retail market, in stark contrast to the minimal activity in other states such as New York, Pennsylvania, Ohio and Maryland that employ a regulated-competitive hybrid market structure.

• There continues to be a momentum in utility industry restructuring and liberalisation. Markets in Australia and Europe are opening to full retail competition during 2007 including France, Italy and the state of Queensland in Australia.

For more information about the Utility Customer Switching Research Project, and a variety of downloadable information, please visit http://www.utility-customer-switching.com or contact Philip Lewis on +358 40 529 5852 or by email at: firstname.secondname@vaasaett.com

July 23rd, 2007