Writer(s):Philip E. Lewis, Tor A. Johnsen, Teemu Närvä, SalmanWasti
Publication Date:5/2004
Publisher:Finnish Ministry of Trade and Industry, ISBN 951-739-807-7, ISSN: 1459-9384
Abstract:Efficient pricing in a deregulated market means prices which closely reflect the cost of obtaining electricity
in the wholesale market. This research report analyses and explains the relationship between wholesale
prices (especially Spot Prices) and end-user prices for residential, industrial and commercial users in the
Finnish, Swedish and Norwegian electricity markets. The report primarily analyses the closeness of
wholesale and end-user price patterns (the primary tracking period is 1998–2003, focusing especially
closely on Finland and the period 2002–2003).
Abstract:The research in question – ‘Green by Demand’ set out to understand the reasons why some
businesses have purchased green energy and others have not; their motivations and
decision processes; the marketing conditions prevailing during the lead-up to purchase and
non-purchase; post-purchase satisfaction and tangible benefits; and whether green buyers
represent a small segment or the tip of the iceberg. Ultimately however, the objective of the
research was to find ways to stimulate demand for green energy.