How to Increase Business Demand For Green Energy
- Added:Saturday, January 16th, 2010
- Writer(s):Philip E. Lewis (VaasaETT)
- Publication Date:2002
- Abstract:The research in question – ‘Green by Demand’ set out to understand the reasons why some businesses have purchased green energy and others have not; their motivations and decision processes; the marketing conditions prevailing during the lead-up to purchase and non-purchase; post-purchase satisfaction and tangible benefits; and whether green buyers represent a small segment or the tip of the iceberg. Ultimately however, the objective of the research was to find ways to stimulate demand for green energy.