Pro-Environmental Habits: Propensity Levels in Behavioral Change
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- Added:Wednesday, May 12th, 2010
- Writer(s):Ulf Dahlstrand and Anders Biel
- Publication Date:1997
- Publisher:Journal of Applied Social Psychology
- Abstract:A proposed model for behavioral change is described as a process in several steps from habitual nonenvironmentally friendly behavior to environmentally friendly behavior. Every step is linked to factors promoting or impeding further progress. Data from a questionnaire addressed to a random sample of 500 Swedish adults supported the hypothesis that general factors such as environmental values and a sense of responsibility for the environment will be more influential in an early phase rather than in a later phase of changing established habits regarding purchases of washing and washing-up detergents, respectively. Furthermore, in a later phase of transition, specific beliefs about particular products will affect the testing and evaluation of a new behavior.
- Tags:consumer behaviour, questionnaire, Research, sweden
