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Consumer


Consumers

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Consumer


Consumers

20 Years of research Into Energy consumer behaviour

Our ground breaking research into energy consumer behaviour and psychology in liberalised energy markets began with the onset of competition nearly 20 years ago. Dr Lewis, for instance, was even the author of Europe's official definition of switching and VaasaETT is recognised as the world's leading analyst organisation of churn dynamics and leading international expert in other aspects of energy consumer behaviour.

Consumer focus examples

  • Customer Relationship & Satisfaction
  • Consumers Loyalty & Churn Behaviour
  • Customer Lifetime Value
  • Image & Brand
  • Energy Efficiency & Demand Response Behaviour
  • Price Elasticity
  • Customer Needs, Attitudes and Adoption of Offerings

 

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Market


Markets

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Market


Markets

MARKET FOCUS EXAMPLES

  • Prices & Savings
  • Competition Behaviour
  • Churn Trends & Radar
  • Retail Margins
  • Regulations Processes
  • Market Entry Barriers

We Track More Markets in More Detail

We have tracked nearly every liberalised market since or before the onset of competition.  In total though, we research some 60 markets globally including markets that are soon to liberalise and those that are otherwise interesting. Dr Lewis, for instance, was head of marketing analysis and research for a leading utility player in Great Britain during the opening of the market and later edited the world's first comprehensive review of global energy competition in 2001, bringing together over 70 expert writers from all liberalised and liberalising markets. 

Proud member of the Global Agenda CounciL on the Future of Electricity

Read more about the prediction made by VaasaETT's Philip Lewis together with a group of diverse and world-leading experts of WEF Global Agenda Council regarding the Future of Electricity in 2030 "Global Agenda Council on the Future of Electricity: Busting the Myth for Transformation"


Highly respected Information for the Energy INdustry

VaasaETT's energy market monitoring is used by organisations such as the European Commission (for instance we are the official source of up-to-date residential price information for the European commission), World Energy Council and IEA and our World Retail Energy Market Rankings is the defacto view of global churn activity. We have also conducted various market reviews for regulators and governments. Our market analysis is though also heavily used by utilities, vendors and other organisations to understand and current and changing dynamics of their markets.

Latest example is Platts, McGraw Hill Financial's Power in Europe that provides an up-to-date, detailed assessment of the market sector.
VaasaETT's Household Energy Price Index project was widely referred in ISSUE 723 / APRIL 11, 2016. 

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Offering


Offerings

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Offering


Offerings

Global experiEnce and Reach

VaasaETT focuses on developing new and better ways of competing and building value for all market participants. We understand consumers and the markets they are in around the globe, we monitor what is offered to them, how and with what success and we then identify, develop and implement best practice in practice, helping utilities and vendors to develop strategies, products and services.

Helping New Business and Start-Ups

VaasaETT is now working extensively with new start-ups and some of the industry's most innovative players to develop the customer strategies and state-of-the-art offerings of the future.

Offering focus examples

Click on the following highlighted items for links to more information.

  • Price & Non-Price Offers
  • Customer Engagement & Loyalty Programmes
  • Marketing, Sales & Channels
  • Energy Efficiency & Demand Response
  • Smart Services & New Business Models
  • Smart Grid