Our international team is always happy to discuss with you. If we cannot help you we will try to find someone who can. By choosing from the following options you can speak to us in English, Swedish, French and Russian. We also have staff who are fluent in Dutch and Flemish.
*Notice: VaasaETT reserves the right to refuse any registration request.
Registered Head Office: VaasaETT, Elontie 45B, 00660, Helsinki, Finland
In English: +358 44 999 0138
In Swedish: +358 40 725 6023
In French: +358 40 725 6023
In Russian: +358 50 354 6083
+358 9 2319 4147
General enquiries: firstcontact@vaasaett.com
Specific people: firstname.secondname@vaasaett.com
Please click on a business card to see more information about that person

A specialist in customer behaviour, psychology, marketing and strategy within the energy and utilities industry. Formerly head of Marketing Research and Analysis for the UK based retailing subsidiary of Amoco (now BP Amoco) and Seeboard (now Edf) during the onset of competition in the British retail energy market, Dr Lewis was then the founder and chief of the University of Vaasa Energy Markets Group (VaasaEMG) as well as an Assistant Professor of Marketing.
Dr Lewis is now Managing Director of the VaasaETT Global Energy Think Tank in Helsinki. Dr Lewis has conducted energy markets research and consultancy during the past 13 years in over 50 countries for over 330 utilities and other organizations including EDF, Duke Energy, British Gas, Shell, Nokia, BP, ABB, BC Hydro, RWE Npower, EON, Panasonic, NUON, E-Control (Austrian Regulator), CRIEPI (Central Research Institute of the Electric Power Industry of Japan), Landys & Gyr, Union Fenosa-Gas Natural, ADEME / World Energy Council (WEC), DECC (Department of Environment and Climate Change, UK), and Capgemini.
Dr Lewis has also worked extensively at an industry and market-wide level: e.g. he has written thee major benchmarking reports for and consulted to the European Regulators Group for Electricity and Gas (ERGEG); writes in the renowned annual Capgemini European Energy Market Observatory and has evaluated the Nordic energy market and the status and outcome of deregulation in the Finnish electricity industry for the Finnish Ministry of trade and industry and the Finnish Parliament. In the field of customer switching and loyalty, Dr Lewis' World Energy Retail Market Rankings report is the leading authority on customer switching trends around the world, and his definition of customer switching has been adopted as the European norm by the European Union authorities.
Dr Lewis is also on the editorial board of the European Energy Efficiency Journal published by Springer; was founding Chief editor of the Energyforum Global Report; has chaired and co-organized more than 30 high level seminars/conferences in Frankfurt, London, Stockholm, Amsterdam etc. focusing on customer behaviour, retail market liberalization and market competition efficiency as well as related issues, namely smart metering, energy efficiency, demand response and renewable energy; has been a member of the WWF (European Policy Office) Green Power Partnership Advisory Committee, and been on the committees of various large international events e.g. Distribution Europe; European Utility Awards; International Utility CIO of the Year Awards (Metering International/Energy EBiz) and EEM (European Energy Markets) 06 scientific committee He has also been a key-note speaker at the worlds largest metering event: Metering/Billing/CRM Europe 2006, speaking on customer issues. Dr Lewis holds a PhD in Marketing (focus on customer psychology and behaviour) from the University of Edinburgh, Scotland, and developed his graduate marketing expertise in the banking sector with American Express Bank in Frankfurt and National Westminster Bank in London.

Languages spoken: English, Swedish, French


Languages spoken: Flemish, English



Languages spoken: Swedish, English, Finnish