Associate Experts

Selected Experts

CEO and founder of VaasaETT


Founder & CEO, VaasaETT

Dr Lewis is recognised as a world-leading expert in customer centric behavioural, competitive and smart issues in the global energy market. He has analysed energy customer behaviour in more markets for longer than any other expert. Over 60 markets (40+ liberalised) markets spanning 18 years, for hundreds of organisations, A member of the World Economic Forum Global Agenda Council on the Future of Electricity 2014-2016. Co-founder and board member of the Smart Energy Demand Coalition (SEDC). Named among top 40 most influential people in Smart Grid 2014 and among 11 Global Smart Energy Elites 2015 by Metering and Smart Energy 2015. Author of the world’s leading resource on customer switching trends (World Energy Retail Market Rankings) and the original source of Europe's definition of switching.

Former editorial board member of the European ‘Energy Efficiency’ Journal; faculty member for the Diploma of Advanced Studies programme in Renewable Energy Management at the University of St Gallen Executive School, Switzerland; and a committee member of European Utility Week. Formerly on various industry committees such the ‘WWF (European Policy Office) Green Power Partnership Advisory Committee'. Head of marketing research and analysis for the UK based retailing subsidiary of Amoco (BP) and Seeboard (EDF) during the onset of competition in the British retail energy market. 

Holds a PhD in Marketing from the University of Edinburgh (specialising in customer psychology and behaviour issues). 


Partner of vaasaETT consultancy


Partner, VaasaETT

Thomas N. Mikkelsen is the Director, Consulting for VaasaETT on the FP7 project ADVANCED. He has more than ten years of managerial experience as a Head of Department, Senior Manager and as a Marketing Director from the utility sector in Denmark and great international experience ranging from being a member of the SEDC; board member  in the Danish Intelligent Energy Alliance, etc.


Head of energy market research


Head of Research & Analysis, VaasaETT

Christophe Dromacque is responsible for VaasaETT’s research activities and a member of the Smart Energy Demand Coalition’s working group on consumer futures. Christophe specialises in the design, deployment, analysis and evaluation of ICT-enabled energy efficiency and demand-side management programmes targeting household consumers. For the past 7 years, he has supported or led numerous projects in Europe, Asia and the UAE. He is currently responsible for designing the evaluation framework of 5 large pilot projects (including the commercial viability and business potential of the services tested) organized by some of Europe’s largest DSOs and energy suppliers as part of H2020 project Flexiciency. Additionally, as part of H2020 project Natconsumers, he is working on the characterization of European households based on socioeconomic, socio-demographic and energy consumption data in order to design personalized feedback and actionable energy efficiency insights for each segment using machine learning and natural language.



Technical Analyst, VaasaETT

Rafaila’s expertise is in data analysis, natural language processing and machine learning. Since joining VaasaETT she has worked on numerous major research projects (e.g. the EU funded CASSANDRA and e-BADGE projects and projects for clients including the Norwegian Water Resources and Energy Directorate and BEAMA) as a data analysis and evaluation expert. More specifically, her work includes using and/or developing tools for analysing residential and small-scale commercial electricity consumption measurements, in order to extract conclusions related to energy conservation, peak reduction, price  optimisation and decision support for demand response programs. Rafaila Grigoriou  graduated from the Electrical and Computer Engineering department, Aristotle University  of Thessaloniki.

Australian Associate Expert of VaasaETT

Lynda Blakely

Associate Expert, Australia

Lynda Blakely has over 13 years’ experience in liberalised electricity markets in New Zealand and Australia, and deep expertise in developing and executing strategies to support rapid growth and transformational change through various stages of the organisational lifecycle. In 2004, Lynda was a founding executive of Red Energy, a multi-award winning energy retailer, which experienced unprecedented success through organic growth in the world’s most competitive retail energy market. Lynda’s core strength and experience is in the design of organisational structures, business processes and accountabilities to deliver the capability, agility and customer focus vital to achieving success in highly competitive markets.


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Associate Expert, Denmark

As a ‘Thought Leader’ in the in the Smart Home/IoT and Energy Management/Smart Grid industry, Morten Bremild draws on more than 15 years of experience as Business Development and Marketing Executive with a strong innovation and strategy skill set. Morten has an Executive MBA from Copenhagen Business School and an HD (Graduate Diploma) Degree in International Business and Economics.


Associate Expert, New Zealand

With more than a decade’s experience in liberalised electricity markets (New Zealand & Australia), and several years working for IBM, Nigel Broomhall understands how to create value in mature markets. Whilst working for Meridian Energy, Nigel's team created a new energy retailer (, he led the electric vehicle programme, and led the programme that made the Meridian Group carbon neutral. At IBM he was the New Zealand energy industry leader and led numerous client engagements in    the areas of smart grid, distributed generation, advanced asset management, and electric vehicles.

Associate expert of VaasaETT


Associate Expert, Australia

James' expertise lies in developing and delivering growth strategies, understanding customer needs and insights, and seeing strategies and opportunities implemented in dynamic and challenging environments. He has held senior strategy and growth leadership positions across the Energy, Retail and Financial Services sectors. Most recently he led the corporate and retail strategy areas for Energy Australia. Here, James drove the creation of new business opportunities in emerging technologies such as batteries, embedded networks and competitive metering, prior to EA he worked with firms including Origin Energy and GE. He is currently the Director of Strategy & Market Development with energy technology firm Edge Electrons. 

Neil Gibbs, associate expert


Associate Expert, Australia

Neil Gibbs has over 25 years consulting experience specialising in the utility and energy industries with a focus on business unit strategy, electricity market development, the management of major utility reform programs, organisational change management, and performance improvement. Neil has worked throughout Asia, and in the US and Europe.

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Associate Expert, Belgium

Christophe Druet is a widely respected thought leader in the areas of electrical power systems, electricity markets, and innovation management. He has worked at Elia since 2001 in various roles, most recently as R&D manager, where he played a lead role in 2 major smart grid projects; DERINT demonstration of TWENTIES and ECOGRID.EU, and in 2013, initiated an internal smart metering project for Elia employees. He holds a degree in electromechanical engineering.

Alex Henney associate expert of vaasaett


Associate Expert, United Kingdom

A former chairman of the London Electricity Consultative Council and board member of London Electricity, Alex is a highly experienced and renowned expert in the liberalised UK and international electricity and gas industries. Alex Henney is one of the UK’s most accomplished and distinguished experts in the field of energy markets.

James o Flaherty associate expert of vaasaett


Associate Expert, Australia

Mr O’Flaherty is a leading engineering manager and consultant with 19 years worldwide experience in the deployment of Smart Grid solutions across the electric utility industry. He is a recognised expert in the development of innovative and cost effective Smart Grid strategies designed to empower customers, facilitate renewables, defer capital investments, reduce costs, reduce risks, improve reliability, improve safety and improve situational awareness.


Associate Expert, United Kingdom

Duncan Sedgwick now acts as a strategic advisor and Non-Executive Director to a number of clients within the energy sector. These include Engage Consulting, G4S Utility Services, On-Line Direct, UK Public Health Association, VPhase, Airwave Solutions, Age Concern and AMT Sybex. This experience of a classic portfolio career enables him to use his 37 years experience across the range of the sector particularly as it impacts upon the customer experience.

Cameron O'Reilly, associate expert


Associate Expert, Australia

Cameron O’Reilly is a long-term project partner of VaasaETT and the former Chief Executive of the Energy Retailers Association of Australia (ERAA). With a longstanding background in energy and public policy, he has worked at the centre of government and business relations for most of his career –advising on policy, as an executive for outsourcing firms, as well as consulting on public affairs. Cameron holds a Bachelor of Economics from Sydney University and a Master of Management and Public Policy from Monash University

Associate expert Steve Xu


Associate Expert, Finland

Steve Xu is an experienced analyst in the fields of Customer Engagement, Energy Feedback, Dynamic Pricing, Active Demand, Smart Grid, Smart Home, Smart Metering and Renewable Integration. He has strong background in customer engagement, energy market innovation and business model design. Steve has worked for top energy utilities, regulatory organizations and energy technology and service providers, such as the World Energy Council, ADEME (France), Aurora Energy (Australia), BEAMA (Great Britain), Dong Energy (Denmark), EnerjiSA (Turkey), Opower (USA) and the European Union. Steve has been involved in designing residential and small-commercial customer engagement strategies for pilots organized as part of EU funded projects. Steve manages VaasaETT’s world leading databases of smart grid, demand side and renewable integration.