VaasaETT Customer Activity Regulator®

12 years of extensive research into the effects of regulation on energy utility (electricity and gas) customer psychology and behavior in liberalized energy/utilities markets, including experience of leading major strategic projects for public, governmental and regulatory organizations such as ERGEG (European Regulators Group for Electricity and Gas) and the Finnish Energy Market Authority, have led to clear strategies for managing customer activity.

The VaasaETT Customer Activity Regulator® is a carefully modeled tool, in the form of a low-cost simple off-the-shelf customizable piece of PC software. It is designed to guide regulators as they develop and implement measures to enhance customer activity in the market.

This state of the art solution, which incorporates the VaasaETT Churn Radar® and VaasaETT’s full customer research and management experience and expertise, essentially enables regulators to rapidly and simply assess the likely impact of given regulatory and communication scenarios, on the rate of customer switching.

Regulators are consequently able to make more informed strategic decisions with less effort, risk, or consultation, and because the Customer Activity Regulator uses the VaasaETT Churn Radar’s mechanics, it takes account of the ever changing environment dynamics within which regulator activities occur: Research has found that the impact of regulations, communications and marketing change over time because of their inter-dependency with all other customer and market variables. What may work at one time, may not work another time. The Customer Activity Regulator considers such dynamics in order to facilitate time-specific predictions and suggestions.

Benefits of the Customer Activity Regulator® Include:

• VaasaETT Utility Churn Radar® Simple & rapid prediction of impact of regulation, regulatory measures and other market changes on customer switching
• Low-cost, off-the-shelf customizable PC software
• Reduced need for external consultation
• Self-learning mechanics (the VaasaETT Churn Radar and Customer Activity Regulator tools are regularly updated and improved to take account of the findings which these tools observe in practice. All clients are provided with updated formulas on a regular basis, as and when they become available.
• Scenario-games. With this tool it is possi®®ble to try-out (on your PC) multiple virtual regulatory measures and observe the predicted impact on customer switching and churn.
• Adaptable to any liberalized electricity or gas (or dual fuel) market environment

For more information concerning The VaasaETT Customer Activity Regulator, please contact Philip Lewis on: Tel +358 40 529 5852 or email firstname.secondname@vaasaett.com.