VaasaETT’s recent client list spans over 30 countries and four continents.

During the past few years VaasaETT’s paying clients have included for instance EDF, Duke Energy, British Gas, BC Hydro, RWE Npower, SEAS-NVE, EON, Panasonic, NUON, Microsoft, ONZO, Hansen Technologies, European Commission, E-Control (Austrian Regulator), GEN-I, CRIEPI (Central Research Institute of the Electric Power Industry of Japan), Landys & Gyr, Fortum, Trondheim Energi, Bord Gais Energy, Schneider Electric, Union Fenosa-Gas Natural, ADEME / World Energy Council (WEC), DECC (Department of Environment and Climate Change, UK), NordREG (Nordic Energy Regulators), ESMIG, Israel Electric, Energi Midt, PSE Operator (Poland) and Capgemini.

These are in addition to the large number of paying attendees at our own and partnered events, which have included utilities and other experts from around the world. This list is also in addition to all those organizations that VaasaETT has cooperated with in Round-tables and other partnerships. It also excludes all those organizations who are part of the SEDC (Smart Energy Demand Coalition).

Before coming to VaasaETT our staff have additionally designed and managed major projects for more than one hundred organizations including for instance, Shell, Nokia, Electrabel, BP, ERGEG (European Regulators Group for Electricity and Gas), the Finnish Ministry of Trade and Industry, ENECO and ABB.

Selected Testimonials: 

“Your works are always interesting and extremely useful…”  Luca Marchisio, Vice President Marketing, ENEL, Italy

“We use data from the Utility Customer Switching Research Project to evaluate the success of Australian markets and the level of competitive activity”   Cameron O’Reilly, Energy Retailers Association of Australia, Australia

“…The depth of content and speed of which the report was assimilated was remarkable and of great value to us”  Pádraig Fleming, Director of Regulation, Borgais (large Irish Gas and Electricity Utility), Ireland

“We are particularly impressed with VaasaETT’s in-depth knowledge and understanding of consumer related issues…”  Walter Boltz, Director General, E-Control (Austrian Energy Regulator), Austria

“thanks again for a great cutting-edge two-day conference…”, Alejandra González Ruiz,
 Union Fenosa – Gas Natural  Soluciones, Spain

“Minister for Energy and Resources Michael O’Brien has welcomed the Utility Customer Switching Research Project (UCSRP) by global energy think tank VaasaETT, which shows that Victoria has one of the most competitive energy markets in the world.”

“…by some distance my best source for information on Europe’s energy retail markets, with an unparalleled grasp of subject matter and ability to express complex issues in clear language.”  Henry Edwardes-Evans, managing editor, Power in Europe, Platts

“…The results were of high quality and very usable for us.”, Pieter Wijnmaalen, ENECO (Netherlands Utility)

>> More

Selection of past Clients and Partners

Examples of Completed Past Projects:

Utility Customer Switching Research Project (2007-present)

The world’s most comprehensive analysis of switching trends in deregulated energy market. This is an ongoing project and trend data is updated on a quarterly basis.

Energy Retailers Association of Australia ERAA (2009-present)

Commissioned by the ERAA to design and run a project  in partnership with the 10 leading Australian energy retailers to gather customer switching data from Australia and compare it with the rest of the world. The project called Switchstats Australia provides the only globally comparative view of customer switching levels and trends.

E-Control (Austrian energy market authority) (2008-present): Commissioned by E-Control to develop the ‘Household Energy Price index for Europe’ which is Europe’s only comprehensive and independent monthly index for household electricity prices in the EU 15 markets. More than 600 organizations around the world already subscribe to the data, including most European energy market authorities and the findings have been published extensively around the world in and beyond the energy industry, e.g. ITN National (British) TV News, various national consumer magazines.

CapGemini, 2006-present

Collaboration partner in the development and writing of the annual CapGemini European Energy Markets Observatory, a global publication of Cap Gemini headquarters in Paris. Focus on competition, churn and pricing in European retail markets.

European Commission – SG4-GHG (2011-2012)

VaasaETT recently completed a project for the European Commission’s Information Society and Media Directorate General entitled: “Methodologies to Measure the Potential of Smart Grids (including DR) for Greenhouse Gas Reductions’ (SG4-GHG).”  VaasaETT participated as equal partners with Oxford University and Pöyry Consulting. This project measured the potential of the Smart Grid to lower Green House Gas emissions around Europe for the European Commission. It included an analysis of the potential impact of residential, commercial and industrial demand response, feedback and informative billing in France, Germany, Austria, Spain, Portugal and the UK.   The modeling was carried out for three scenarios, baseline, expected and feasible for the year 2020.

Irish Energy Regulator (CER) (2012)

A project investigating international best practice in smart meter roll-out, customer feedback and dynamic pricing programmes. A project conducted together with (project lead) Pöyry Consulting.

AEMC, Australia (2011)

VaasaETT collaborated with Oakley Greenwood and Marchment-Hill Consulting on a project that conducted a stock take and assessment of energy efficiency measures and policies impacting or seeking to integrate with the NEM (Australian National Energy Market). VaasaETT looked at global experience as a means for interpreting implications of domestic policy and activities in Australia.

European Smart Meter Industry Group (ESMIG) – Empower Demand Projects (2011-2013)

This major international project (comprising two extensive reports), which remains to date the most extensive of its kind anywhere in the world (the full reports can be downloaded for free: http://www.esmig.eu/newsstor/news-file-store/empower-demand and http://www.esmig.eu/press/publicationsnew/Final_Empower%202_Demand_Report_FINAL_Distr2.pdf/view) researched the potential and limitations of a wide range of energy efficiency and demand response programs as well as the characteristics and pre-requisites of success. The research involved collecting and comparing approximately 100 pilots, broken down into 460 samples. In total, over 450,000 residential consumers were involved in the reviewed pilots. The first report was primarily quantitative, while the second was qualitative and looked in depth at best practice communication and customer engagement in the best programs.  Click Here >>

European Union – CASSANDRA (2011-2013)

VaasaETT is currently taking part in a major three year EU funded project entitled CASSANDRA which commenced in November 2011. VaasaETT are equal partners with eight other companies and universities. The budget of the project is approximately €4.1 million. Project CASSANDRA is building a platform for the realistic Demand Response, Feedback and Energy Efficiency modeling of energy market stakeholders.  Toward this effort, VaasaETT is conducting research into consumer behavior, demand response and feedback results under a range of market scenarios.  VaasaETT is also organizing and monitoring the 3 CASSANDRA demand response pilots.  The aim of CASSANDRA is to provide users (such as consumers, aggregators and utilities) with the ability to test and benchmark working scenarios that can affect system operation and company/environmental policies at different levels of abstraction, starting from a basic level (single consumer) and shifting up to large consumer areas (i.e. a city).

Large Nordic Utility (2012)

VaasaETT conducted an international comparison of 16 Smart Meter Rollouts involving 54,000,0000 households and small businesses from the point of view of consumer success requirements.  The rollouts were analyzed for main success criteria, including consumer acceptance, technical feasibility, rollout procedure and add-on consumer facing services and programs, communications and marketing techniques used.  The results are being used to inform and guide the Smart Meter rollout of the client.

Danish Utility (2012)

Commissioned as the sole consultant help develop a smart meter related customer strategy. Reported directly to the senior advisor to the CEO.

Ebadge (2012-2013)

A major European Union funded project for the EU Director General of Energy to develop a cross border balancing market platform to develop commercial/industrial Demand Response. More specifically to develop Novel ICT tools for integrated Balancing Market Enabling Aggregated Demand Response and Distributed Generation Capacity. Project partners include VaasaETT, Telekom Slovenia, the Austrian Power Grid, The Slovenian energy market operator, Slovenia’s largest electricity distribution company, The Technical University of Vienna, the Austrian Institute of Technology, SAP and other partners.

Australian National Energy Retailer (2011)

Lead consultant in a board level supervised project to identify the potential value, opportunities, strategies, risks and challenges for involvement of the utility in question in the smart home market. Worked closely with the client (and extensively on-location) to develop a detailed business case proposal and plan for the way forward for presentation to the board.

Respond 2010

Respond 2010 was a world first global analysis of Demand Response, Smart Energy Demand  and smart home best practices, experiences, visions, covering 150 pilots and programmes in 23 National Markets (covering Europe, USA, Canada, Australia, New Zealand and Japan) across three continents. Respond 2010 was conducted in partnership with 35 writers from 24 leading international contributing organizations and many leading energy companies. Clients included EDF, Duke Energy, British Gas, BC Hydro RWE Npower, SEAS-NVE, Gas Natural – Union Fenosa, and many more.

ADEME / World Energy Council (2010)

Smart Meter Policy Best Practice: VaasaETT prepared a synthesis report on the topic of innovative communication/information tools from utilities and agencies, relating to smart metering/demand response. More precisely this evaluation compared the policy implementation concerning smart metering and more generally Demand Response (DR) programmes among selected best practices spread over the world.

Finnish Generator (2010)

Analysis of potential of Demand Response in combination with intermittent renewables and gas fired combined cycle turbines.

Norwegian Utility (2012)

Commissioned to evaluate the potential and opportunities for demand response in Europe

Nordic Energy Regulators – NordREG – (2011)

Sole consultant and analyst for a major NordREG published report looking at alternative billing regimes for the forthcoming common Nordic end-user market. Wrote the report and developed all proposals. Worked within the NordREG Market Rules Task Force and under the supervision of the NordREG supervisory Group. The report was initially published for public consultation and subsequently used as the basis of NordREGs recommendations to the Nordic Council of Ministers.

Scandinavian Utility (2011)

VaasaETT performed and analysis of best piloting practice for a feedback display pilot.  The research included, customer acceptance, educational material needed, specific messaging, technical feasibility and a cost/benefit analysis for the residential consumers of in-house-display technology.

Large British Utility (2011)

Commissioned to evaluate the potential and opportunities for aggregation-based demand response in Europe.

Panasonic (2008-2010)

Various major projects to directly assist Japanese headquarters in their European market strategies and implementations. Primary focus: Energy Management Systems and Smart Grid.

Large Danish Utility (2009-2010)

Commissioned to help develop a strategy for a major new residential customer offering. Reported directly to the Marketing Director and senior executive level decision makers. Also provided research to identify the customer perceived value of data feedback and control services for household and SME utility customers. Also found and helped establish a key strategic partnership for major innovative offerings. Involved identifying and negotiating with the partner, preparing the utility and traveling with the utility to meet the partner, as well as assisting in finding synergies and strategic direction for the partnership.

Medium Size Danish Utility (2010)

Commissioned to provide strategic advice and guidance relating to smart home and home energy management services.

UK Vendor (Smart Energy Demand) (2008-2009)

Commissioned to design and conduct pan-European original research to identify market entry opportunities. Research involved extensive interviews and surveys as well as market analysis.

Australian Vendor (2009-2010)

Commissioned to provide European market entry support.

Central Research Institute of The Electric Power Industry of Japan CRIEPI (2008)

Commissioned to conduct extensive research and write a detailed report (together with CRIEPI) identifying the nature of customer choice in the Nordic energy market and learnings for the Japanese energy industry:  Ariu, Toshio, Philip Lewis, Hisanori Goto, Christophe Dromacque and Jessica Strömbäck (2009), Electricity Market Reforms in the Nordic Countries – Historical Evolution and Differences in Customer Choice Behavior. Central Research Institute of the Electric Power Industry of Japan (CRIEPI), Report Number YO8036, March 2009.

Organization of Various Smart Meter and Smart Grid Events 2008-2012

Co-hosted a leading international conference/exhibition together with Synergy Events, Smart Metering Scandinavia, a 200 attendee event. Other events in which we were partnered in 2008 included Metering America, Metering Design Congress, USA, Metering Russia/Baltic States and more (yet to be announced). In 2009 and 2010 VaasaETT hosted Exchange 2009 and Exchange 2010 and 2012, high level workshops on the topic of Demand Response, Smart Home, Smart Grid and Electric Cars.

Capgemini (2008-2009)

Assisted in various projects relating to Demand Response.

Finnish Energy Market Authority, 2006 by Dr Philip E. Lewis while at VaasaEMG, University of Vaasa

Project director and report writer (Dr Philip E. Lewis) for a report that proposed a clear best practice definition and process for the purpose of customer switching data collection in Europe. This Universal Indicator of Customer Switching Activity was ultimately developed for ERGEG (European Regulators Group got Electricity and Gas) on behalf of the Finnish Energy market Authority.

ERGEG (European Regulators Group for Electricity & Gas), 2005 by Dr Philip E. Lewis while at VaasaEMG, University of Vaasa

Project director and report writer in 3 major reports prepared for the European Regulators Group for Electricity and Gas. The reports benchmark, describe and analyze regulations and procedures relating to Customer Switching, Customer Protection and Price Transparency throughout Europe (23 countries). The reports were conducted based on responses to a questionnaire designed and completed by members of ERGEG. These reports provided a key basis of subsequent ERGEG best practice proposals.

Finnish Ministry of Trade Industry, 2003-2006 by Dr Philip E. Lewis while at VaasaEMG, University of Vaasa

Directed and conducted several major high profile projects (including one given to the Finnish parliament) to analyse and assess the impact of unbundling and other law changes on the prices, customer switching and competition in the liberalised Finish electricity and gas markets; to analyze the status and outcome of competition in the deregulated Finnish electricity market; to evaluate the behaviour of end-user electricity prices in relation to wholesale (NordPool) prices:

Lewis, P.E., T.A. Johnson and S. Wasti (2004) by Dr Philip E. Lewis while at VaasaEMG, University of Vaasa

“Analysing the relationship Between Wholesale and End-User Prices in the Nordic Electricity Market”, Finnish Ministry of Trade and Industry (Kauppa-ja teollisuusministeriö), ISBN: 951-739-807-7.

Lewis, P.E., M. Pakkanen and M. Muroma (2004) by Dr Philip E. Lewis while at VaasaEMG, University of Vaasa

“The Electricity Customer’s Lot – The status of the deregulated Finnish electricity market, consequences for the customer” Finnish Ministry of Trade and Industry (Kauppa-ja teollisuusministeriö), ISBN: 951-739-805-0.

Publicly Available Publications:

The following lists contain only publicly available publications written in part or full by VaasaETT and or its staff. They show the wealth and breadth of knowledge and expertise that has been developed by our staff throughout their careers. Please note that some of the following publications were not written while the writers were working for VaasaETT. Some recent activities may also not have been included yet.

If you would like to obtain a given publication please first visit: www.energydatastore.com to see if it is there, and if not please contact firstcontact@vaasaett.com.

Independently Reviewed Reports
1. Forthcoming: Lewis Philip E. and Steve Xu (2013), Anna Bogacka and Steve baynes (2013), Global Smart Grid Rankings, Published by Ventyx and VaasaETT
2. Lewis, Philip E. (2012), World Energy Retail Market Switching Analysis and Rankings 2012 – Utility Customer Switching Research Project, Published by VaasaETT, November 2012.
3. Lewis Philip E., Christophe Dromacque, Sean Brennan, Jessica Stromback and Daria Kennedy (2012), EMPOWER DEMAND 2, Energy Efficiency through Information and Communication Technology – Best Practice Examples and Guidance, Report commissioned by the European Smart Meter Industry Group (ESMIG), VaasaETT 2012
4. Lewis, Philip E. (2012), World Energy Retail Market Rankings 6th Edition – Utility Customer Switching Research Project, Published by VaasaETT, May 2012.
5. Ariu, Toshio, Philip E. Lewis, Hisanori Goto, Christophe Dromacque and Sean Brennan (2012), Impacts and Lessons from the Fully Liberalized European Electricity Market – Residential Customer Prices, Switching and Services. Central Research Institute of the Electric Power Industry of Japan (CRIEPI), Report Number Y11000, March 2012, ISBN: to be annonced.
6. Stromback, Jessica, Christophe Dromacque and Mazin H. Yassin (2012), The potential of smart meter enabled programs to increase energy and systems efficiency: a mass pilot comparison – Short name: Empower Demand, Report commissioned by the European Smart Meter Industry Group (ESMIG), VaasaETT, 2012.
7. Lewis Philip E. (2011), Consideration of alter native billing regimes for the Common Nordic End User Market – Cost Benefit Analysis, A research report conducted for, commissioned by and in cooperation with the NordREG Market Rules Task Force Final Report, 10 November, 2011, VaasaETT.
8. Capgemini (various authors including Lewis, P.E.) (2011), European Energy markets Observatory, 13th Edition, Cap Gemini, November 2011.
9. Lewis, Philip E. (2011), Consideration of alternative billing regimes for the Common Nordic End User Market – A research report conducted for, commissioned by and in cooperation with the NordREG Market Rules Task Force Final Report, 26 August 2011, VaasaETT.
10. Lewis, Philip E. (2010), ‘World Energy Retail Market Rankings 5th Edition’, Utility Customer Switching Research Project, Published by VaasaETT, September 2010
11. Lewis, P.E., ed. (2010), ‘Respond 2010′, VaasaETT, 2010
12. Capgemini (various authors including Lewis, P.E.) (2010), European Energy markets Observatory, 12th Edition, Cap Gemini, November 2010.
13. Ariu, Toshio, Philip Lewis, Hisanori Goto and Daria Golubkina (2010), European Energy Consumer Attitudes and Company Strategies towards the Low Carbon Society. Central Research Institute of the Electric Power Industry of Japan (CRIEPI), Report Number Y10002, July 2010, ISBN:978-4-7983-0393-2.
14. Capgemini (various authors) and Lewis, P.E. (2009), European Retail Markets (especially focusing on customer switching behaviour) in the European Energy markets Observatory, 11th Edition, Cap Gemini, November 2009.
15. Ariu, Toshio, Philip Lewis, Hisanori Goto, Christophe Dromacque and Jessica Strömbäck (2009), Electricity Market Reforms in the Nordic Countries – Historical Evolution and Differences in Customer Choice Behavior. Central Research Institute of the Electric Power Industry of Japan (CRIEPI), Report Number YO8036, March 2009.
16. Gemini, VaasaETT and Enerdata (2008), Demand Response: a decisive breakthrough for Europe -
How Europe could save Gigawatts, Billions of Euros & Millions of tons of CO2, Cap Gemini report series publication, 2008.
17. Lewis, Philip E. (2008), ‘World Energy Retail Market Rankings 4th Edition’, Utility Customer Switching Research Project, Published by First Data & VaasaETT, July 2008.
18. Capgemini (various authors) and Lewis, P.E. (2008), European Retail Markets (especially focusing on customer switching behaviour) in the European Energy markets Observatory, 10th Edition, Cap Gemini, November 2008.
19. Capgemini (various authors) and Lewis, P.E. (2007), European Retail Markets (especially focusing on customer switching behaviour) in the European Energy markets Observatory, 9th Edition, Cap Gemini, November 2007.
20. Grey P. and Philip Lewis (2007), ‘World Energy Retail Market Rankings Third Edition – Utility Customer Switching Research Project, Published by First Data & VaasaEMG, July 2007.
21. Grey, P. and Philip Lewis (2006), ‘World Energy Retail Market Rankings Second Edition – Utility Customer Switching Research Project, Published by First Data & VaasaEMG, June 2006.
22. Lewis, P.E. (2006), A Universal Indicator of Customer Switching Activity, Public Report Written for Finnish Energy Market Authority, Ref: VEMG-EMV-UICS-01-06, VaasaEMG, University of Vaasa, January, 2006.
23. Lewis, P.E., M. Pakkanen, T. Närvä, L. Hernesniemi, J. Partanen, S. Viljainen, S. Honkapuro, K. Tahvanainen and R. Jylhä (2006), ”Selvitys sähkö- ja maakaasumarkkinoiden kehityksestä sekä sähkö- ja maakaasumarkkinalakien soveltamisesta saaduista kokemuksista” (Evaluation of the impact of energy law developments on the Finnish Gas and Electricity markets), Finnish Ministry of Trade and Industry (Kauppa-ja teollisuusministeriö), ISBN: 978-952-489-103-5
24. Grey P., Lewis P.E., and Griffin J. (2005), ‘utility customer switching in the Netherlands & Belgium – Utility Customer Switching Research Project, Published by First Data & VaasaEMG, November 2005.
25. Lewis, P.E. and ERGEG (2005), ERGEG Report on The Customer Switching Process, Ref: E05-CFG-02-06, 30 September 2005, European Regulators Group For Electricity and Gas (ERGEG).
26. Grey P. and Philip Lewis (2005), ‘World Retail Energy Market Rankings – Utility Customer Switching Research Project, Published by First Data & VaasaEMG, June 2005.
27. Lewis, P.E., T. Närvä and ERGEG (2005), ERGEG Report on Transparency of Energy Prices, Bills and Contracts, Ref: E05-CFG-02-07, 30 September 2005, European Regulators Group For Electricity and Gas (ERGEG).
28. Lewis, P.E., M. Pakkanen and ERGEG (2005), ERGEG Report on Customer Protection, Ref: E05-CFG-02-05, 30 September 2005, European Regulators Group For Electricity and Gas (ERGEG).
29. Lewis, P.E., M. Pakkanen and M. Muroma (2004) “The Electricity Customer’s Lot – The status of the deregulated Finnish electricity market, consequences for the customer” Finnish Ministry of Trade and Industry (Kauppa-ja teollisuusministeriö), ISBN: 951-739-805-0.
30. Lewis, P.E., T.A. Johnson and S. Wasti (2004) “Analysing the relationship Between Wholesale and End-User Prices in the Nordic Electricity Market”, Finnish Ministry of Trade and Industry (Kauppa-ja teollisuusministeriö), ISBN: 951-739-807-7.
31. Lewis, P.E. (2003), “Energyforum Global Report on Competitive Energy & Utilities Marketing”, Editor of, ISBN 91-631-4677-0, Energyforum International AB.
32. Lewis, P.E., and M.Pakkanen (2003), “Finland” in the Energyforum Global Report on Competitive Energy & Utilities Marketing, ISBN 91-631-4677-0, Energyforum International AB, pp:64-81.
33. Lewis, P.E., and M.Pakkanen (2003), “Green by Demand – The Psychology Behind Business Demand for Green Electricity” in the Energyforum Global Report on Competitive Energy & Utilities Marketing, ISBN 91-631-4677-0, Energyforum International AB, pp:482-489.
34. Lewis, P.E., M. Pakkanen, C. Bönsch, M.Muroma and M.Griffioen, (2002), “Green By Demand, Pan-European research to find how to substantially increase business customers’ demand for green electricity – Final Report”, VaasaEmg Report, University of Vaasa
35. Lewis, P.E., (2002), “The Mind Behind Loyal & Valuable Relationships” in the Energyforum Global Report on Deregulated Electricity Marketing, Energyforum International AB, pp:6-19.
36. Lewis, P.E., M.Muroma and M.Pakkanen (2002), “The Finnish Example” in the Energyforum Global Report on Deregulated Electricity Marketing, Energyforum International AB, pp:108-128.
37. Lewis, P.E., T.Burnett and M.Boys (2002), “Achieving Efficient Relationship Marketing Value – The Role of Satisfaction & Loyalty Measurement” in the Energyforum Global Report on Deregulated Electricity Marketing, Energyforum International AB, pp:154-167.
38. Lewis, P.E. (2002), “Increasing Medium & Large Users’ Demand for Green Electricity” in the Energyforum Global Report on Deregulated Electricity Marketing, Energyforum International AB, pp:238-246.
39. Riusala, K., P.E. Lewis, T. Kantanen and M. Pakkanen (2001/2002), ‘Linkki 2 – tutkimusohjelman arviointi – Evaluation of the Linkki 2 Energy Efficiency Program’, Kauppa-ja teollisuusministeriön julkaisuja 1/2002 (report for the Finnish Ministry of Trade and Industry, Department of Energy 1/2002), ISSN 1236-1623;ISBN 951-739-650-3, Edita oyj, (in Finnish)
40. VaasaEmg (Lewis, P.E., H.Hallivuori, E. Viinikka and M.Muroma) in association with the Finnish Electricity Association (Sener), (2001), “Palvelun laatu sähköverkkotoiminnassa”, “Service Quality in the Finnish Electricity Distribution Industry”, Sähköenergialiito ry, ISBN 952- 9696-30-2.
41. VaasaEmg / P. E. Lewis and M. Pakkanen (2001), “Spring Omnibus Research 2001”, VaasaEmg Research Report, June 2001.
42. VaasaEmg, Närvä, T. & P.E. Lewis (2000-2003), “PriceWatch”, www.VaasaEmg.com, VaasaEmg, University of Vaasa.
43. VaasaEmg / Lewis, P.E., D. Demianets and E. Viinikka (2000), “Kuinka sähköyhtiöiden tulisi kehittää sähköistä kaupankäyntiä internetissä saavuttaakseen kustannustehokasta asiakastyytyväisyyttä- ja uskollisuutta Suomen ja Ruotsin kulutttajaenergiamarkkinoilla”, VaasaEmg Research Report, 9/2000.
44. Lewis, P.E. (1998), “Likely Competitor Marketing Strategies in the Finnish Deregulating Domestic Electricity Market and how Small and Medium Size, Medium Price Energy Companies Should Respond”, VaasaEmg Report, 12/1998.
45. Lewis, P.E. (1998), “Successful and Unsuccessful Marketing Strategies in the UK and Nordic (except Finland) Gas and Electricity Markets”, VaasaEmg Report, 5/1998.

Independently Reviewed Scientific Articles
1. Olsen, Ole Jess; Johnsen, Tor Arnt & Lewis, Philip E. (2006). A Mixed Nordic Experience: Implementing Competitive Retail Electricity Markets for Household Customers. The Electricity Journal, November 2006, Vol. 19, Issue 9, pp. 37-44.
2. Lewis, P.E. and J. Leppanen (2004), “Understanding the link between service, loyalty and profitability in competitive energy markets” in Edvardsson, B., Gustafsson, A., Brown, S.W. and R. Johnston (eds.), Quis 9: Service Excellence in Management: Interdisciplinary Contributions, Karlstad University Press, ISBN: 91-85019-81-X.
3. Perrels, A and P.E. Lewis (2003) “Redefining electricity – towards new equilibria between commercial and environmental interests in liberalized power markets” in the proceedings of the Research Symposium on European Electricity Markets, organised by the Dutch Energy Council, the Netherlands Bureau for Economic Policy Analysis and the Energy Research Centre of the Netherlands, The Hague, Netherlands.
4. Perrels, A and P.E. Lewis (2003) “The resurgence of DSM and the role of branding in power markets” in the proceedings of ECEEE (European Council for an Energy Efficient Economy) 2003 Summer Study conference, St-Raphael, France.
5. Lewis, P.E., H.T. Luomala and M. Griffioen (2002), “Green By Demand – Increasing Business Customers’ Demand for Green Energy”, in the proceedings of the 25th International Conference of the IAEE (International Association of Energy Economists) – Innovation and Maturity in Energy Markets: Experience and Prospects, Aberdeen, Scotland (UK).
6. Luomala, H.T. & P.E. Lewis (2002). Understanding the psychology of mood-alleviative consumption: A control theoretic perspective. In: R. Zwick & P. Tu (eds) Asia-Pacific Advances in Consumer Research, Vol. 5. Provo, UT: Association for Consumer Research
7. Lewis, P.E. (2001), “An extension to the process of customer service quality evaluation (CSQE) through psychology and empirical study” in Tidwell, Paula. M, & Thomas E. Muller Asia Pacific ‘Advances in Consumer Research’, Volume IV, Valdosta, GA: Association for Consumer Research, 2001, ISBN: 0-915552-45-0.
8. Lewis, P.E. (1996), “Understanding the process of Customer Service Quality Evaluation: An extension through psychology and empirical study.” in Edvardsson B., Brown W.W., Johnston R. and Scheuing E.E., (eds.), Advancing Service Quality: a global perspective, ISQA, ISBN 0-9652482-0-8.

Independently Reviewed Professional Articles

1. Lewis, P.E. and Jessica Strömbäck (2008), Assessing the global role and potential for a new breed of off-the-shelf stack based wind turbines, North American Clean Energy, January/February 2008, pp.8
2. Lewis, P.E. and Jessica Strömbäck (2007), Demand Response, The Missing Link in the Scandinavian Smart Metering Case, Metering International, Issue 3, 2007, pp 48-50
3. Lewis, P.E. (2006), Is AMR a Switch Pill, Metering International, Issue 2, 2006, pp.80-81
4. Lewis, P.E. (2006), AMR is not a Switch Pill, http://www.energyforum.net/feature/feat283.shtml,
5. Lewis, P.E. (2006), European Retail Markets (especially focusing on customer switching behaviour), European Energy markets Observatory 8, Cap Gemini, October 2006
6. Lewis, P.E. (2005), Retail Switching, A Global Phenomenon in Edwardes-Evans, H. and M. Burdett (eds.), ‘European Electricity Review 2005’, Platts, McGraw-Hill, UK, June 2005.
7. Lewis, P.E., P. Grey and J. Griffin (2005), Energy Retail market Success, A Global Experience, Spark, Public Utilities Fortnightly, USA, June 2005, pp.3-6.
8. Lewis, P.E. (2004), “Sticking With You”” Power Economics, Volume 8, Issue 3, ISSN 1367-1707,pp24-25.
9. Lewis, P.E. (2003), “Finland – the end of competition as we know it?” in the European Electricity Review 2003, Platts, McGraw-Hill.
10. Bönsch, C. and P.E. Lewis (2002), “Kundenverständnis als Schlüssel für erfolgreiches CRM (Customer understanding as a key for successful CRM)”, in Elektrizitätswirtschaft EW das magazin für die energie wirtschaft, Issue 9, 2002, VWEW Energieverlag, ISSN 0013-5496 – D 9785 D.
11. Pakkanen, M. and P.E. Lewis (2002), “Samankaltaisia kokemuksia maailman vapautuneilta sähkömarkkinoilta”, Energia, Issue 9, 2002.
12. Pakkanen, M. and P.E. Lewis (2002), “Joka kymmenes suomalaisyritys ostaa vihreää sähköä tulevaisuudessa, jos myynti hoidetaan oikein”, Energia, Issue 6-7,2002.

Reports and Discussion Papers

1. Lewis P.E. and Strömbäck J. (2007), “When 60 million industrial chimneys double as wind turbines – Assessing the global role and potential for a new breed of off-the-shelf stack-based wind turbines”, VasaETT Discussion Paper Draft, 5 October, 2007.
2. Lewis P.E. (2002), “The Mind Behind Loyal & Valuable Relationships – focusing on Residential Customers of Electricity & Other Utilities”, VaasaEMG, University of Vaasa, Finland.
3. Lewis, P.E. (2001) “The Psychology Affecting Loyalty of Utilities Customers – A Discussion of Recent Research Focussing on Nordic Electricity Customers”, VaasaEmg Discussion Paper, March, Report 1/2001.