Electricity Market Reforms in the Nordic Countries – Historical Evolution and Differences in Customer Choice Behaviour
Report jointly written by CRIEPI (The Central Research Institute of the Electric Power Industry of Japan), and VaasaETT, looking at Nordic Customer Switching and Choice Behaviour.
In this study, which was based on documentary research and interview surveys, four Nordic countries were targeted to ascertain the circumstances under which these countries introduced retail competition and to uncover the details of the institution of retail competition. The study also compared and evaluated electricity prices and the trends in the number of customers that have switched suppliers following electricity reform. In addition, the study clarified the market strategies of electric power companies in Nordic countries and the changes that took place in their corporate performance. Moreover, based on the findings of a survey conducted after electricity reform in Japan, the study examined the implications that the evaluation of Nordic countries might have for electricity reform in Japan, and from the customer perspective.
