Posts Tagged ‘ESB’

An Evaluation of a Promotional Campaign By the ESB, Offering Energy-Saving Devices to Night-Saver Electricity Customers

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  • Added:Wednesday, May 12th, 2010
  • Writer(s):John Lawlor
  • Publication Date:May 21, 1997
  • Publisher:John Lawlor
  • Abstract:This paper deals with a promotion made by the ESB in 1993, aimed at customers who were using night-saver electricity (both domestic and dairy farmers). They were offered a number of devices at subsidized prices, most of which had an energy saving element.
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